Business Intelligence (BI) refers to the technologies, tools, and processes that help organizations collect, analyse, and transform raw data into meaningful insights for better business decision-making. BI systems provide a comprehensive view of business operations through data visualization, dashboards, and reporting tools—enabling organizations to identify trends, improve efficiency, and drive strategic growth.

Key Components of Business Intelligence

Data Collection:

Gathering data from multiple internal and external sources such as databases, CRM systems, ERP software, and social media platforms.

Data Integration:

Combining and cleaning data using ETL (Extract, Transform, Load) processes to ensure accuracy and consistency.

Data Warehousing:

Storing integrated data in centralized repositories like data warehouses or data lakes for easy access and analysis.

Data Analysis:

Applying statistical and analytical methods to identify patterns, relationships, and performance metrics.

Data Visualization & Reporting:

Presenting data insights through dashboards, charts, and reports for decision-makers using tools like Power BI, Tableau, and QlikView.